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Grab Your Wallet, There’s a Red iPhone Now!

24 Mar, 2017
Stop Everything There is a Red iPhone Now

After so very long, Apple has done a “… One more thing”!!

Unexpectedly, out of the blue, well… red, there now is a new iPhone in town – and it’s Red!

It’s not a tinge of red, not metallic pink, it is all red. The back, the buttons, the fiddly little nano-SIM tray – all red!

There’s so much red on it, that you almost don’t notice that the front is white. The thing I love most about it? The silver Apple logo around the back. It just shimmers and pops against the gorgeous red!

Why am I gushing? Well, time to be honest – there’s never been any other exciting colour on iPhones, since… well, forever.
They created Rose Gold (and every other brand suddenly followed suit) – I know, I know. But for some reason, the pinkish phone never really struck my fancy. It was too, well pale and subtle. There’s never been a stand out, “look at me” colour, on an iPhone. Nor a cheerful one.

Part of the (RED) campaign to help fight HIV/AIDS, this phone puts the focus right back on the noble cause, and how much some of the largest people and brands are committing to it.
A portion of the proceeds from every sale go toward the Global Fund, a group committed to fighting AIDS around the world.

I don’t know if you know this or not, Apple has been working with PRODUCT(RED) for about ten years now.

For 10 years, our partnership with (RED) has supported HIV/AIDS programmes that provide counselling, testing and medicine that prevents the transmission of HIV from a mother to her unborn child. So far, we’ve raised over US$130 million through the sale of our (RED) products. Now we’re introducing iPhone 7 (PRODUCT)RED Special Edition. Every purchase brings us a step closer to an AIDS‑free generation“, (RED)’s website states.

So, all the iPhone 7 (PRODUCT)RED bang is for a good cause in a way.

If you’re still in the dark about the changes on this newest iPhone – well there aren’t any others. Except for the exterior colour, nothing else has changed on the devices.  All the interior hardware and functionality remain the same – which is alright, because we’re sure they already have the iPhone 8 (or whatever it’ll finally be called) in the pipeline, and most Apple users would be expecting the real changes there. I don’t think the world would’ve settled for just this novelty on the iPhone 8.

Who all got this treatment? Well, only the iPhone 7 and the iPhone 7 Plus. All the other iPhones bear only the existing livery – clearly Apple’s giving you yet another reason to ditch that old iPhone!

Speaking of which – will folks ditch their current phone? Well, to be honest, I and my boss, almost did. Instantly.

Realistically though, we do not have a clear answer to how many people would trade in their current devices for a ‘novelty’. We do have some speculation though – much like the iPhone SE last year filled in the gap in the 12 month product cycle, this novelty iPhone too, is kind of filling in the blank pause, till September 2017.

A lot of smartphone brands launch multiple models through the course of the year, but Apple doesn’t like to satiate demand that’s building up during summer. They let it simmer till Fall. But with mid-term product launches two years running, maybe, just maybe, they’re tentatively agreeing to the notion that 12 months becomes to long a period of silence.

Further, while the new Red iPhone may be more a product of vanity than a product of genius, it sure does fill in another void nicely – that left behind by the Note7 crash-and-burn. In fact putting out a ‘new’ variant just before the Samsung Galaxy S8 has even been formally announced, may be another show of genius on Mr. Cook’s part.

He is known to be a shrewd operator, no matter what, who says!

Moving on, also released alongside the iPhone 7 PRODUCT(RED) was a 9.7 inch iPad that comes with an upgraded processor, and a dramatic price cut. The new iPad starts at USD 330 (for 32 GB), down from USD 400 previously.
Apple also increased the minimum storage on the iPhone SE to 32 GB (up from the previous lowest of 16 GB), without increasing the price.
There’s more. The new iPad Mini will only come in a 128 GB model, and that certainly is a lot of memory capacity for a tiny tablet!

You can get the iPhone RED starting March 24th, at USD 750 for the 128 GB iPhone model and at USD 870 for the 128 GB iPhone 7 Plus model. If memory’s failing you, these are the exact same prices of the non-RED models. Sweet!

Last, and I particularly love this part – for the first time ever, the new model launches in India, on the very same day as it does in the U.S. Now, that makes me proud! Apple finally proves that India’s just as important as the Dollar economy!!