Hyundai To Push Itself Into The Electric Vehicles Segment By Making A Separate Framework For Electric Cars

Hyundai Investing In A Separate Framework For Electric Cars

With more and more people becoming environment conscious, electric automobiles are beginning to have their day in the sun.

A lot of manufacturers are focusing on this – and the progress they’re making is helping this new line of automobiles to show promise as a viable mode of transportation.

The market is flooding with new models, and Hyundai (one of the more modern car makers) too has lain forth, its aspirations in this sector.

Apart from being eco-friendly, the main reason for the surge in electric modes of transportation is the tightening noose on emissions and fuel-usage in China, America and Europe. Hyundai is also being pressurized by its investors to plant deeper roots in a market segment that has so far been dominated by Tesla Inc.

Lee Ki-sang, the head of Green Cars Operations of Hyundai-Kia, said at their research center in Yongin, Seoul that “The electric-vehicle platform will require high up-front investments but we are doing this to prepare for the future“.

Hyundai has already begun working on their first dedicated framework for electric automobiles to push itself further into the segment. While that architecture is not going to be realized anytime soon, Hyundai Motor along with its affiliate Kia Motors, is planning to manufacture electric cars from the platforms they already have. They will launch a small electric SUV first, as they have ample demand in the market. It will be followed next year by a sibling model from Kia Motors.

The sub-compact and compact models would be “more competitive” than their rivals, offering a range of more than 300 kilometres per charge. If they don’t start offering long-range models, Hyundai will soon become a mere memory in the electric automobile segment.

The chassis they are building will accommodate the battery in the floor of the car. This will prevent the weight of the battery from disturbing the balance of the car, in addition to increasing the cabin space as well as enabling sufficient battery capacity.

Right now, the global vehicle sales for electric vehicles stands at a mere 1%. Considering that Lee Ki-sang is expecting it to rise to 10% by 2025, he is definitely going to be putting in a lot of effort to be prepared well for that wave, and to lead it from as far ahead as possible.

Go for electric vehicles and you too will be doing your bit for your environment. Who knows, we might even live to see the day when solar powered vehicles are in fashion!